What Are the Top Types of Digital Advertising?
Advertising on online channels is now the most common way of advertising compared to traditional methods of advertisement. This has resulted in the mushrooming of numerous types of digital advertising.
Digital advertising is simpler and makes it easier for youth to earn money through it. Thus coming out as a good source of income in a time of high unemployment.
Whether it’s about brand promotion of diverse organisations, significantly Higher Educational Institutions (HEIs) or selling different goods and services, digital advertising rules them all.
Seeing the rising importance of varied types of digital advertising, we will first briefly understand how digital advertising differs from traditional advertising in this blog. Then, we’ll shed some light on various other types of digital advertising.
Comparison with Traditional Advertising?
Traditional advertisements include newspapers, pamphlets, fliers, etc., which are not accessible to remote and isolated places. However, digital advertising is not only the topmost way of reaching a much larger population, which also encompasses the global netizens, but is additionally cheaper than the former. Through traditional ads, the outreach has been much less than the digital ads and much more costly.
Types of Digital Advertising
There are umpteen types of digital advertising, but we’ll try to understand the most important types of digital advertising:
E-Mail Marketing
E-mail marketing is mainly about targeting loyal customers of a brand through their e-mails. The underlying principle in this type of digital advertising is that the constant customers have a certain degree of guaranteed interest in the products or services of the brand.
E-mail newsletters in E-mail marketing are sweet and in concise form. It involves brand promotion, awareness about discounts and sales, new season collections, blogs and other relevant content.
Search Engine Marketing (SEM)
It is the most reliable type of digital advertising with a profound impact. It is, by and large, based on the specific keywords used by the users to search for information on different search engines. The two primary components of it are PPC, i.e., Pay-Per-Click ads and SEO, i.e. Search Engine Optimization. These two components support digital advertising through search engines.
The most popular SEM platforms are Google and Bing. It is the most dependable form of digital advertising for those who don’t want to spend more on marketing, as the focus is on organic traffic to their websites. All this takes effect from the organisation’s streamlined strategy based on considerable time and constant efforts towards presenting the best content.
Social Media Advertising
In the last decade, it has emerged as the most powerful type of digital advertising. A humongous number of users and the harmoniousness in targeting the audience contribute to its exponential growth as the most important type of digital advertising. Whether it’s paid ads or popular influencers on social media platforms like Facebook, Instagram, etc., the popularity of advertising on social media is immeasurable.
Digital Display Advertising
It’s the most elementary form of digital ads. It consists of images and text. For instance, banners, pop-ups, landing pages, or website flash ads. All of these are the most popular forms of digital display ads. They are everywhere online since they don’t target a particular audience. Hence, they are easy to implement. Its key advantages are its broad audience and affordability, so it is used to promote hotels, games, events, shows, etc.
One thing is to mention that they don’t show up on search results.
Video Advertising
It is the most straightforward type of digital advertising. It is a commercial video ad played on different video streaming platforms like YouTube, Facebook, etc., either in the beginning, middle, or at the end of other videos. It is the most effective type of digital advertising, but at the same time, it is the most time-consuming. The video ad being created has to be intriguing to hold the audience, that too, without the audio, as most video ads are watched without audio because of time and space constraints.
Mobile Advertising
This type of digital advertising appears on mobile devices like smartphones or tablets. It includes in-app ads, banner ads on mobile-enabled sites, promotional texts via SMS, etc.
Its popularity has grown over the years since almost every individual has a smartphone, regardless of their income group. Thus, this type of digital advertising targets users expansively and has a long-lasting impact on people’s minds. It is very effective and budget-friendly.
Digii Vistta enhances HEIs experience with different types of digital advertising. Its professional deep insights facilitate seamless and efficient usage of various types of digital advertising. Thereby, Digii Vistta boosts up the brand upgrade process of the HEIs.
If you want the best digital advertising, choose Digii Vistta, the finest digital marketing agency!
