A Case Study on Building Cohesive Branding Guidelines by Digii Vistta
Overview
This case study outlines the branding guidelines developed by Digii Vistta for Kalinga University, a prestigious educational institution. These guidelines are designed to establish a consistent and cohesive brand identity for Kalinga University, ensuring its messaging, visual elements, and overall brand experience align with its values and objectives.
The objective is to scale content with standardisation by creating a colour palette representing the brand. We accumulated around a 20-colour palette for the brand to create ample options, also to depict the brand with its primary colour and templatised the various published outputs from digital to offline collaterals for brand representation and to create memory retention for the target audience.
Emphasis is also put on publishing quality content that is well-written, well-formatted, and well-optimized. The aspect is to ensure that the content is easy to read, understand, and share. Incorporate the use of organic pictures & videos to show behind-the-scenes glimpses of people, teams, processes, or projects.
Purpose
To provide a clear and comprehensive framework that guides Kalinga University’s digital assets across various communication channels. The guidelines aim to enhance brand recognition, maintain consistency, and foster a positive brand image among the university’s target audience.
Summary
We aligned the objectives and values of Kalinga University to maintain visual consistency throughout the creatives by adhering to the established branding guidelines.
When we divided our strategy to focus on various programs and highlight the new age and collaboration initiative along with add-on programs and events, the exercise began with crafting logos of initiatives and subsidiary brands associated with Kalinga University to enhance their student and add value to society. The Exercise started with streamlining the content workflows from authoring to enriching and standardising their reusing content elements by deploying efficient review and collaboration workflows and training their in-house graphic designers to understand their daily tasks apart from year-long collaterals. We accumulate around 20+ colour palettes to give various options to share creativity along with standardisation, including fixed typefaces and structure-to-scale content for their target audience.
The brand’s personality, values, and target audience should inform the desired voice and tone Digii Vistta also worked on the instructions on language usage, style, and tone in various communication channels should be provided.
Result
Kalinga University significantly enhanced its brand presence by aligning the visuals with branding guidelines, implementing an engaging content strategy, and fostering audience interaction. It achieved tangible results in increased engagement and conversions.
Conclusion
The branding guidelines developed for Kalinga University provide a comprehensive framework to maintain standardisation for effectively communicating its values, establishing brand recognition, and a uniform brand experience for its target audience.