Driving Engagement for Kalinga University on Social Media Channel
Overview
This case study focuses on the efforts of Digii Vistta in enhancing its organic reach and engagement of Kalinga University on social media platforms. It delves into the strategies implemented by the team of Digii Vistta to increase brand visibility, improve audience engagement, and ultimately drive business growth.
Concerning the low engagement on the social media platforms of Kalinga University, Facebook, Instagram, LinkedIn and Twitter – Digii Vistta aimed to maximise its reach and foster meaningful interactions with its target audience through content optimisation, audience engagement, and community building for lasting impressions.
Purpose
Increase online presence with organic reach and lead conversions on Facebook, Instagram, LinkedIn, and Twitter using marketing techniques and campaigns such as content strategy, profile optimisation, audience interaction, and social media promotion.
Summary
Our expert team first identified the targeted audience and goals of Kalinga University. The audience demographics and interests along with setting clear goals, were crucial to achieve the organic reach.
Initially, the social engagement of Kalinga University was different from the expectation of the client. Below are the changes:
Twitter’s Profile Visit – 1347 increased to 542 (+4.2%) and followers to 86 (+4%)
LinkedIn’s Search appearance – 57 increased to 5.7k, Unique visitors – 131 to 832 (+20.4%) and followers to 1.2K (+23.2%)
Facebook and Instagram’s Account reach went from 55.8k to 1.1m (+36.8%), and account engagement went from 260 to 5201 (+8.3%)
How did we do it?
- Identifying the most appropriate content as per social media platforms
- Implementing a content distribution & generation plan, including posting frequency and timing
- Utilising cross-promotion techniques to drive traffic from other channels
The high-resolution approach crafted a whole experience for Kalinga University. Our expert team also actively indulged in –
- Responding to comments, messages, and inquiries
- Encouraging user-generated content and initiating discussions
- Running Interactive campaigns to foster engagement
- Enabling an in-house team to stream content workflows along with Brand Guidelines to scale content.
Result
We successfully enhanced organic reach, audience engagement, and consistent growth across social media channels by using the appropriate social media strategy and content optimisation.
Conclusion
By conducting research, creating compelling content, implementing SEO techniques, and effectively distributing and sharing the value of organic and engaging content, started a new talk of the town at Kalinga University students to seek opportunities to learn, share and collaborate more with their Esteemed University – Kalinga University.