Live Your Study Abroad Dream With Us: First Edu India Limited, Journey for Brand Guideline
Overview
Understanding about study abroad in India was the first step for developing comprehensive branding guidelines and creatives to depict their tagline – Live your study abroad dreams with First Edu India Limited. This case study highlights the challenges, the strategic approach to be taken, and the positive outcomes in establishing a consistent brand identity for First Edu India Limited aspirants.
Purpose
Creating branding guidelines for First Edu India Limited, ensuring consistency and coherence in their brand identity across various channels and touchpoints.
Summary
Digii Vistta conducted in-depth discussions and research in the initial phase to deeply understand First Edu India Limited’s core values, target audience, and market positioning. This understanding formed the foundation for developing branding guidelines that accurately reflect the brand’s essence.
A visually appealing and memorable visual identity system for First Edu India, including a captivating logo, a desired colour palette, distinctive typography, and relevant graphic elements. The visual elements were meticulously designed to convey the brand’s essence and resonate with the target audience.
A consistent tone, language, and messaging framework were developed to ensure that all communication channels conveyed the brand’s values, personality, and unique selling propositions.
The team also developed creative assets for marketing campaigns and events, ensuring they aligned with the branding guidelines while incorporating campaign-specific themes.
The creatives were designed to captivate the audience’s attention, communicate the campaign’s objectives, and drive engagement. The cohesive brand identity across campaign creatives strengthened brand recall and contributed to the success of the campaigns.
Due to its creative aspects and campaigns, First Edu India Limited saw a surge in its social presence resulting in higher engagement rates and optimising leads. The journey begins with designing the logo, then standardised digital creatives for the Website and all social media channels.
Top Result
March 16, 2023 Till June 13, 2023
11.23% Engagement
552k Impressions
529k Users
+13k Followers
March 16, 2023 till June 13, 2023
8.32% Engagement
3.3k Impressions
March 16, 2023 till June 13, 2023
239k Users
43.43% Engagement
Result
Implementing branding guidelines and First Edu India Limited’s brand perception and audience engagement. The consistent brand identity across various channels helped increase brand recognition and recall.
Conclusion
We devised a visual content strategy to align with First Edu India Limited’s goals. It involved creating engaging visuals, including images, illustrations, and infographics. By establishing a solid brand identity and leveraging visually engaging content, First Edu India Limited achieved increased brand recognition and successfully communicated its educational offerings to the target audience.