How can Social Media Optimization (SMO) Strategies for Schools Boost Engagement?
From elementary school to higher education, SMO strategies for schools have empowered every stakeholder – students, parents and teachers – to build a digitally connected community based on social media interactions and wide information sharing.
In this blog, before delving into how SMO strategies for schools boost engagement, we will first try to understand what SMO means and briefly overview different SMO strategies.
What Does SMO Mean?
Social Media Optimization consists of strategies, tools and best practices to manage and enhance an organisation’s brand and online presence by increasing awareness about its products and services, connecting with potential customers and mitigating negative publicity.
SMO strategies for schools boost engagement by attracting web visitors from sources other than search engines and trying to implement online reputation management.
Popular Social Media Optimization strategies for schools include tools like Loomly, Agorapulse, PromoRepublic, Hootsuite, Buffer, Everypost, SocialOomph, Tweepi, etc.
SMO Strategies for Schools to Boost Engagement
It constitutes posting the right amount of content at the correct times. Try asking questions in posts and presenting content in the type of engaging sequence to be presentable and distinct.
Growth optimisation includes optimisation of the schools’ bios with appropriate keywords in captions by adding unique hashtags and tagging feature accounts in social media posts to increase the organisation’s growth.
Including Call to Action (CTA) and defined links in bios to prompt immediate response leading to quick sale. Usage of Urchin Tracking Module (UTM) codes to keep track of one’s digital marketing campaign performance..
Adding right-sized images and alt text descriptions to visual content increases its discernibility to visually impaired people and makes the social marketing strategy more inclusive.
A social media analytics dashboard is one of the most helpful tools for measuring the overall performance of SMO strategies.
How does it help the schools to boost engagement?
SMO strategies for schools help the owners of educational institutions, their content creators and social media marketers get the most out of their social media presence.
This social media strategy helps schools improve their social media posts to achieve superior results in the form of –
Growth in the Number of Followers at a Much Faster Rate
SMO strategies help create unique and appealing social media content, including the school’s websites, to intrigue their followers to their institutional platforms for more information, thereby propelling high sales.
Promotion of Higher Levels of Engagement with Stakeholders
SMO strategies for schools elevate the level of communication and collaboration with every single stakeholder, namely students, teachers, and parents, by increasing the understanding of the target audience at a much deeper level.
Increased Brand Presence and Awareness on Social Media
SMO strategies for schools help develop a mix of online sessions through recorded videos, tutorials, case studies for better understanding, interactive discussions and team-building projects.
It encourages more Pay-Per-Click (PPC) and conversion to sales. This lets educational institutions sell more of their products and services through social channels like Facebook, X platform (formerly Twitter), Instagram, YouTube, etc.
Improving the Quality of Lead Generation from the School's Social Media Sites and Posts
It helps to drive traffic to their websites, which later converts to selling products on social media directly.
The SMO strategies for schools allow them to rank higher in newsfeeds and search results on different SEO platforms.
Leveraging the Data-Driven and Market-Driven Analytics from Different websites
These analytics help in generating pragmatic insights related to industrial demands. It assists in furthering the brand enhancement by holistically working on all its aspects, especially its shortcomings. It urges the schools to invest more time and resources into developing relevant materials.
Systematic, Apt and Earmarked Social Media Advertising
Targeted social media advertising includes:
- The development of school blogs.
- The revampment of different websites linked with the schools.
- The publishing of relevant and detailed content focusing on the school’s history.
- Exciting anecdotes to build connections with the customers.
Digii Vistta, a digital marketing agency for Educational Institutes, provides potent SMO strategies for schools, strengthening the institution’s online visibility and emboldening its brand.
To rebrand your business, get in touch with us!
