A Digital Transformation for Technoviz Automation
Overview
Purpose(Digital Transformation)
Summary
The collaboration exercise with Technoviz Automation and Digii Vistta begins with the brand’s core values, understanding its target audience, and desired organisational goals.
Our work begins with incorporating modern design elements and conveying a sense of innovation and reliability through its colours and reframing the logo apart, templating all its content requirements for its digital presence through social media creatives, Marketing collaterals, etc.
They highlighted the use of consistent branding elements, captivating imagery, and compelling content to enhance the brand’s overall impact after words moving towards crafting content for their website.
We kept the website simple and responsive so that Brands seeking support for automation find the relevant content along with the desired Call to action for an efficient inbound funnel.
After reusing and reframing the existing content, we used market trends. We did a couple of interviews with the Technoviz team to understand their ideal customers and showcase their services with impact along with standardisation and brand engagement to uplift their customer experience.
Lastly, we indexed the website with In-depth keyword research for its meta and alt text description to get indexed in the website and Call to action for the inbound funnel for new business opportunities. The journey begins again by integrating all data points into a CRM (Customer Relationship Management) application to have a single source of truth to see user engagement and analyse customer journeys along with real-time metrics tied to all social media channels.
Result
We begin with brand recognition, improved customer experience, and a single source of funnel for understanding their customer journey.
Conclusion
The transformation of Technoiz’s website showcases the power of comprehensive digital marketing practices in achieving tangible results. By employing a strategic combination of website analysis, SEO, content marketing, social media marketing, paid advertising, and conversion optimisation, we enabled Technoiz to elevate its online presence and drive business growth.