- Plot No. 2, DLF, 3rd Floor, Mathura Rd, near NHPC Metro Station, Block A, DLF Industrial Area, Sector 32, Faridabad, Haryana 121003
- +91 9319683414
Elevate Your
Institution's Online Presence
With Our Workshop
Do you want to harness the power of Digital Marketing to effectively promote your educational institution, engage with your audience, and drive enrollment?
Core Pillar's
Are you looking at leveraging Digital Marketing & Social Media for Brand Promotion, Lead Generation, and Customer Acquisition? In that case, you should not miss our digital marketing workshop that will provide a practical & strategy-driven interactive approach to becoming amongst the higher education institutions.
SEO
Search Engine Optimization (SEO) enhances your institution’s website visibility, drives organic traffic, and improves search engine rankings.
SMO
Social Media Optimization (SMO) harnesses the power of social media platforms to engage with students, build brand awareness, and drive enrollment.
PPC
Pay-Per-Click (PPC) is a powerful digital marketing strategy that can deliver immediate results and drive highly targeted traffic to your website.
Why Attend this Workshop?
The workshop will address educational institutions’ unique challenges and opportunities in the digital landscape. It will give insights into marketing trends to enhance brand visibility, target student enrollment, and effective communication and engagement.
Who Should Attend?
Educational Administrators and Principals
Teachers and Educators
Marketing Enthusiasts
Duration of the Workshop
1 Day
How Digital Marketing Works?
From Content Creation to Navigation to Call to Action, explore the entire Content Journey from passionate professionals.
Hide
Attract new students and entitle yourself amongst the higher education institutions with SEO. Appearing at the top of search engine results is crucial for driving organic traffic to your website. Through this workshop, you will get insights on –
➺ Keyword Research: Learn effective techniques for identifying relevant and high-performing keywords to optimise your website’s content.
➺ On-Page Optimization: Discover strategies to optimise your website’s structure, meta tags, headings, and content for improved search engine visibility.
➺ Technical SEO: Understand the technical aspects of SEO, including website speed, mobile optimization, and site visibility.
➺ Link Building: Learn ethical and effective link-building strategies to improve your website’s authority and visibility.
Social media has become a vital platform for brands to connect, engage, and build relationships with their target audience. Learn about the techniques that one can use to target student recruitment and attain engagement for better credibility.
➺ Social MediaPlatforms: Gain insights into different social media platforms, demographics, and user behaviour.
➺ Building a Social Media Strategy: Learn how to develop a strategy aligned with your brand’s objectives, target audience, and messaging.
➺ Social Media Advertising: Understand the fundamentals of social media advertising and learn how to create targeted campaigns to reach your audience and achieve your goals.
➺ Social Media Analytics: Dive into social media analytics tools and learn how to measure the impact of your SMO efforts, track key metrics, and derive actionable insights.
Hide
Explore popular PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms to understand their unique features and best. Through PPC, you will also gain knowledge on –
➺ Keyword Research and Strategy: Discover effective techniques for conducting keyword research to optimise your PPC campaigns.
➺ Ad Creation and Optimization: Learn how to create compelling ad copy, leverage ad extensions, and optimise ads for higher click-through rates and conversions.
➺ Campaign Setup and Management: Understand how to structure your PPC campaigns, set bidding strategies, manage budgets, and optimise your campaigns for better performance.
➺ Conversion Tracking and Optimization: Explore techniques for setting up conversion tracking, measuring campaign success, and optimising your PPC campaigns for maximum conversions and ROI.
Content is the essence of Digital Marketing, and its workflow becomes critical for organisations where business aligns upon content marketing. Learning is the core strength, and its build-up on Pillars for Content are – Text, Videos, Audio and Graphics.
➺ Branding Guideline: Understand the standardisation and brand representation journey with templated Creatives, Collaterals and Documentation.
➺ Strategy: Before starting your content journey or brand ideation, you need to receive the answers to the following three questions – What, When, and How. The objective is to align the strategy with deliverables along with CTA’s.
➺ Content Life Cycle: Leveraging the eight stages of the Content lifecycle from Authoring, Enriching, Reusing, Review/Collaboration Workflows, Managing, Translation Workflows, Publishing and then detailed Analytics.
Get Valuable Insights from Industry Experts
Our workshop is led by an experienced professional who deeply understands the digital marketing landscape.
When you choose our digital marketing workshop, you can be confident that you will receive high-quality training, practical skills, and valuable insights to drive your digital marketing efforts forward in the educational sector.
Limited seats are available, so secure your spot now!
Up-to-date industry insights
Expert Professional
Enquire Now
A decade of Experience to share
If you are curious about the workshop, please ask us anything.
Your FAQs Answered
Who can benefit from attending a digital marketing workshop?
Digital marketing workshops benefit a wide range of individuals, including marketing professionals, business owners, entrepreneurs, educators, and anyone interested in enhancing their digital marketing skills and knowledge.
What will I learn in a Digital Marketing workshop?
In a digital marketing workshop, you will learn various aspects of digital marketing, such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, Paid Advertising, Analytics, and more.
Are Digital Marketing workshops industry-specific?
Digital marketing workshops can be industry-specific or tailored to a particular sector, such as education, healthcare, e-commerce, or B2B. These industry-specific workshops provide insights and strategies relevant to that particular sector’s specific challenges and dynamics.
Can attending a Digital Marketing workshop guarantee immediate results?
Attending a digital marketing workshop provides valuable knowledge and skills, but results may vary depending on the implementation and the specific circumstances of each participant’s business or marketing goals.