Digital Marketing Workshop at Kalinga University
We recently conducted an extensive Digital Marketing workshop at Kalinga University in collaboration with Central Instrumentation Facility (CIF). Over two days, participants gained a thorough understanding of Digital Marketing and covered a wide range of crucial topics in this field.
On the first day, our keynote speaker, Mr. Pranshu Arora, introduced Digital Marketing and its role in promoting brands, products, and services through various digital media channels. The fundamental pillars of digital marketing, including Search Engine Optimization (SEO), Social Media Optimization (SMO), Social Media Marketing (SMM), Pay Per Click (PPC), and Content Marketing, and the tools used to implement them were explained in detail.
The workshop delved into the core principles of content, focusing on its lifecycles and the stages involved: Authoring, Enrichment, Review/Collaboration, Translation, Publishing, and Analysis. Participants learned about Content Management, Creating Engaging Content, and implementing Effective Strategies for promoting content across digital channels.
On the second day, participants were introduced to valuable tools and tips to optimise their workdays and create compelling content. Real-world case studies from diverse industries were presented, showcasing practical examples of product, brand, and service optimisation in Digital Marketing. Participants gained insights on leveraging these cases to enhance their Digital Marketing Strategies and achieve better results.
