Boosting YouTube Presence by Efficient Production Workflows for Kalinga University
Overview
Digiia Vistta aims to strategize the YouTube presence of Kalinga University by enhancing its reach, search volume, and organic subscriptions.
The study explores the company’s efforts to optimise video production techniques, improve discoverability, and effectively engage with the target audience.
Analysing key metrics and outcomes provides insights into the success factors and lessons learned for businesses seeking to maximise their YouTube presence.
Purpose
YouTube connects a wider presence of audience, businesses increase brand awareness, drive traffic and conversions, share stories and creativity, and establish brand leadership by informing the audience about their services.
Always remember Google owns YouTube, if your brand has a better engagement of YouTube you are more likely to be seen on Google searches.
Summary
The team started with an in-depth analysis of Kalinga University’s YouTube presence. It worked on the following to achieve the goals and objectives.
- Identifying the demographics, interests, and preferences of students for Kalinga University on YouTube
- Analyzing competitors and industry trends to gain insights
- Conducting keyword research to identify relevant search terms and topics
- Creating high-quality and engaging video content aligned with audience interests
- Enhance their inhouse team to increase efficiency and quality for video production
- Hire, train and strategize production setup at Kalinga University
- Incorporating strong titles, descriptions, tags, and thumbnail optimization techniques
Before
YouTube
Total Subscribers – 3
Views – 216
After
YouTube
Total Subscribers – 2951
Views – 7.7k
Been active and persistence on YouTube, Kalinga University watch time has increased by 556% and views by 1500% as now we are posting 2-3 videos every day and have created a backup and production map for next 90 days.
Along with:
- Implementing YouTube SEO best practices to improve search visibility
- Optimizing video titles, descriptions, and tags with targeted keywords
- Utilizing closed captions and subtitles for improved accessibility and SEO
Result
It was difficult to evaluate the volume of searches initially, but with appropriate marketing and techniques, we pushed for a result on continuous uploads on YouTube for improved outcomes. To improve video suggestions and visibility, our team studied the YouTube algorithm. It provided successful content kinds, optimisation strategies, and collaborations for Kalinga University and continues to do so. Lastly, the Management at Kalinga University is more satisfied with volume and engagement along with highlighting their students and also gives them a boost to enhance credibility for their brand.
Conclusion
By implementing strategies such as video content optimization, SEO techniques, collaboration with influencers, community engagement, and video promotion, Digii Vistta significantly improved visibility and audience growth.
It provides valuable insights for businesses looking to optimize their YouTube presence and increase organic subscriptions by effectively engaging with their target audience and leveraging YouTube’s search and recommendation algorithms.